Copywriting ? What Is it ?

so, what's the meaning of copywriting?



Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

This text is known as “copy.” Copy is everywhere — it’s part of a $2.3 trillion industry worldwide.

Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.

That’s why a copywriter is often referred to as “a salesman in print.”



source : https://www.quora.com


And then, thereare some example of copywriting like

1. Sport Ad



Sport Advertisement can motivate people to be active and healty. Also sport ad are great source of inspiration


2. Education Ad





Educational ad are ad campaigns in which the creators attempt to inform, update, or persuade the public to engage in or avoid current issues. This type of advertisement is often negatively associated with propaganda.
Source : https://en.wikipedia.org/wiki/Educational_advertisement



3.Political Ad

Political advertising is advertising that attempts to influence or comment upon a matter which is currently the subject of extensive political debate. 

Political advertising includes advertising or marketing communications about a political party, representative or candidate, advertising about political issues or issues of public interest, and advertising in relation to government policies (whether published/broadcast by the government or someone else). Advertising by Government, political parties, lobby groups and other interest groups may fall into this category.


Source : https://adstandards.com.au/



4.Tourism Ad




International tourism Advertising is tourism-related marketing on the part of a private or public entity directed towards audiences abroad, and might target potential travelers and non-travelers alike.



Source : https://en.wikipedia.org/wiki/International_tourism_advertising




there are so many ads that we can see on our browser, and it's my example for copywriting that i meet